OUR STUDY

We asked several Moroccan artisans, marketing, and sales managers in the industry to identify the significant ways COVID-19 has had an impact on their jobs and on the industry as a whole

moroccan artisans
DID NOT MAKE ANY SALE

More than 85% of artisans included in our study did not make any sale in the peak of the COVID-19 crisis

moroccan handcrafts
SAY RECOVERY IS HARD

More than 90% of artisans had a catastrophic impact on their businesses, and estimate that the recovery is going to be hard or very hard

Marketing can help

To overcome this crisis, artisans hope Moroccan products will be prioritized and reach more markets through targeted marketing and communication

REQUEST THE STUDY

HELP MY ARTISAN Initiative

Starting May 2020, Little Moroccan Things © initiative is helping Moroccan artisans going through difficult times:

  • By dedicating 5% of the company benefits to artisans support
  • By matching artisans with 50+ volunteer marketing, digital and communication talents to help build their brand and strengthen their digital presence
I AM AN ARTISAN

DO YOU WANT TO HELP?

If you are a talent in marketing, communication or online branding and want to help Moroccan artisans with a little of your time and expertise, reach out to us, we’ll be happy to find you a match.